Native Plant Sale

The Friends of the Acadian Forest is a non-profit volunteer organization in Wolfville, NS. Every year, they host a Native Plant Sale to raise funds for the upkeep of the public gardens, sponsor their environmental research, and continue their nature preservation efforts. The Friends of the Acadian Forest reached out to the NSCAD students of Interdisciplinary Design to create a new sale brand identity to appeal to younger audiences.
The Acadian Forest, our collective home, is endangered. Through working with the Friends of the Acadian Forest i began to understand how vital native plants are to the local ecosystem and how our community needs to take more action towards environmental stewardship. I wanted my design to reflect the relationship between us and nature, and the need to step aside and make space for the plants to grow.
Left: Promotional poster seen one month before the event. Right: Promotional poster seen one week before the event. Shows the plants growing and taking over the poster as time passes.
Left: Promotional poster seen one month before the event. Right: Promotional poster seen one week before the event. Shows the plants growing and taking over the poster as time passes.
Promotional Posters in Context: Both posters are displayed in a local grocery store bulletin board. The posters are sent out fto bulletin boards across the province to advertise the event.
Promotional Posters in Context: Both posters are displayed in a local grocery store bulletin board. The posters are sent out fto bulletin boards across the province to advertise the event.
Promotional instagram carousel shared one month before the event. Provides more information about local vendors and organizations who will also be attending the sale.
Promotional instagram carousel shared one month before the event. Provides more information about local vendors and organizations who will also be attending the sale.
Promotional instagram carousel shared one week before the event. Follows the motif of the plants taking over the space.
Promotional instagram carousel shared one week before the event. Follows the motif of the plants taking over the space.
Plant information poster for Boneset. Each plant available for sale will have an information poster displaying its native region, care needs, and ecological benefits. The posters also show what the plant will look like when fully grown.
Plant information poster for Boneset. Each plant available for sale will have an information poster displaying its native region, care needs, and ecological benefits. The posters also show what the plant will look like when fully grown.
Plant information boards in context. The plant information is displayed on waterproof boards above the seedlings being sold. The name and illustration are visible from across the tables, and the details are at the top where they won't be blocked by taller seedlings.
Plant information boards in context. The plant information is displayed on waterproof boards above the seedlings being sold. The name and illustration are visible from across the tables, and the details are at the top where they won't be blocked by taller seedlings.
Left: Vendor sign for informational booths. Right: Vendor sign for participating plant nurseries. Both signs include the Name of the vendor, their logo or profile image, and a QR code to their website or facebook page. The plant nursery signs also include information for accepted payment options.
Left: Vendor sign for informational booths. Right: Vendor sign for participating plant nurseries. Both signs include the Name of the vendor, their logo or profile image, and a QR code to their website or facebook page. The plant nursery signs also include information for accepted payment options.
Vendor Signs in context. Vendors are given their signs to set up in table frames (front) or in standing sign holders (back).
Vendor Signs in context. Vendors are given their signs to set up in table frames (front) or in standing sign holders (back).
Cash Tent: The Friends of the Acadian forest set up one cash table for the main sale, while the vendors make their sales at their own booths. An informative banner was suggested for the main cash table.
Cash Tent: The Friends of the Acadian forest set up one cash table for the main sale, while the vendors make their sales at their own booths. An informative banner was suggested for the main cash table.
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